The book is intended towards the development of engineers who aspire to peruse product development. The book resorts to numerical culture to explain concepts. The approach has multiple benefits such as sense of numbers, mathematical modelling of the situation and a detailed insight to what parameter has what influence. The book has more than 100 challenging situations solved step by step, providing every possible insight. The situations are well concluded with engineering facts that are crucial to a designer or an analyst. The situations presented are idealized product situations which lay the foundation for strong design culture.
A chapter on mathematics is designed with examples from design situations that are relevant not just for strength and equilibrium assessment, but also for manufacture, material selection among others.
A chapter on engineering failures not only gives young engineers a detailed understanding of strength failures, such as fatigue and fracture, but also critical material behavior.